The 43-year-old hip-hop mogul Sean Combs has inked a multiyear deal to develop the Ciroc vodka brand - one of Diageo PLC's superpremium lines - for a 50-50 share in the profits that could worth more than over $100 million over the course of the deal.
The Ciroc Vodka is also seen in Jay-Z's "Roc Boys" music video and also in Fat Joe's new music video I won't Tell featuring J. Holiday .
It's the latest agreement in which a celebrity is going beyond the typical endorser role to share in a brand's rise and fall, such as Jay-Z with Budweiser and 50 Cent with his 400 million deal with Vitamin Water.
Ciroc Vodka is made from French Mauzac Blanc grapes and distilled five times over, Cîroc is an uncommon vodka and an uncommon experience. This vodka is said to moves other house names down to the bottom of the meat line. Visit: Diageo brands
CÎROC COSMOPOLITAN
2 oz Cîroc Snap Frost Vodka
1/2 oz Grand Marnier
1 oz Cranberry Juice
1/2 oz FRESH Lime Juice
Shake with crushed ice. Strain into cocktail glass. Garnish with a lemon twist
CÎROC FROSTY GRAPE-TINI
2 oz Cîroc Snap Frost Vodka
1/2 oz Grand Marnier
1/2 oz Red Grape Juice
Splash of Blue Curaçao
Prepare rim of glass with purple grape sugar. Shake with crushed ice. Strain into cocktail glass.
CÎROC DIDDY DANCER
3 oz Cîroc Snap Frost Vodka
1/2 oz Monin Jasmine Syrup
1/2 oz Alizé Bleu
Garnish glass with Pine apple. Shake with crushed ice. Strain into cocktail glass.
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